Location Based Advertising
MediaLease OOH provides a plethora of Outdoor advertising under one umbrella including location based advertising, which is getting more efficient with time.
Where groups are gathered for a specific purpose, Placed Based Advertising becomes valuable. The platform is used to reach selected audiences of men, women, or children in locations that afford exposure like restrooms of restaurants and nightclubs, in the common areas of health clubs and bars, on college and high school campuses, on military bases, in convention centers, in arcades, in doctors’ waiting rooms, golf courses, parking garages, and at rest areas. Digital screens and video networks will broadcast your message. To know the kind of audience you will impact and other marketing data, contact the seller. Buy on a monthly basis, in specific locations you choose to advertise in and the format you want. In addition to the geographic radius around your business location, there are other locations that are important to your business growth.
Focused on reaching your target audience in the right place, placed based advertising is becoming more efficient. The entry of Location-based advertising is turning heads as the technology is used to pinpoint consumers’ location and provide location-specific advertisements on their mobile devices. Anyone can do it, not just the tech savvy or large businesses.
With the rise of mobile devices, internet accessibility, and targeting technology, it’s high time businesses take advantage of location based marketing.
Using the right place-based opportunities should enable you to influence a purchase, reach your best prospects, appear to prospects when they are in the right state of mind, synergise in a compatible venue and earn community goodwill. There are lots of options for you to launch your place-based media campaign. And with the right placement, targeting the right customers is easy.
PRIMARY USESUsed to reach selected audiences of men, women, or children in locations that afford exposure; employed by local as well as national advertisers.
AVAILABILITYSelected major markets; often purchased through a regional or national placement service.
RESEARCH MARKET INFORMATIONSellers provide audience and marketing information.
METHOD OF PURCHASEUsually bought on a monthly and location specific basis.
Contact MediaLease OOH for your Placed-based advertising needs.