Shopping Mall Advertising



MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include shopping mall advertising where the twin advantages of branding and influencing purchase intent are at the utmost. After all, shopping malls are unique as they advertise the product and offer it for sale under the same premise, making it more likely for customers to buy on impulse. What’s more is the luxurious and beautiful ambience of the mall lends itself to innovation and creativity with programmable videos and displays, rotating copy, all adding to the excitement of the medium.

Excellent Visibility

Advertisements in malls are positioned at just the right level to provide an excellent view for maximum visibility and awareness. Displayed at entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and freestanding displays, shopping mall advertising, besides shoppers, can pull those visiting to spend leisurely time with family and friends. Many are two, three, or four-sided units that can contain store directories and are backlit for added visibility. Some have rotating movement, others programmable video and digital videos to entice the shopper. Advertisers can customize their production to suit the preferences and buying patterns of shoppers in the region. Shopping Mall adverts can be placed in malls throughout the US, Canada, Puerto Rico, and Mexico purchased in GRP programs rotated in four-week intervals throughout a market. Some are available for sale individually.

Shopping mall displays are located at entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays. Many are two, three, or four-sided units that can contain store directories and are backlit for added visibility. Some copy rotates to provide eye-catching movement. Programmable video and digital displays are available in some markets. Murals are also available in selected malls.

PRIMARY USES

Used to reach shoppers to influence purchase intent and for branding. Advertisers include national and regional accounts as well as companies whose products or services are sold in the mall.

Availability
Available in thousands of malls throughout the US, Canada, Puerto Rico, and Mexico.

Research/Market Information
Audience delivery information and other research data available from sellers.

Method of Purchase
Purchased in GRP programs rotated in four-week intervals throughout a market. Some available for sale individually.

Specifications
Size
Free-Standing Units

Overall Size: 50” H x 40” W
Copy Area: 48 3/4” H x 38 3/4” W
Shelter-Sized Units

Overall Size: 69” H x 47” W
Copy Area: 67” H x 46” W

Mall Murals
Consult sellers.

Design
May use full range of colors and photographic reproduction. Where applicable, design should consider vertical format for best visual communications. Important to consider effect of backlighting.

Production
Consult seller for specific requirements.

Printing Stock
Electronic - 2 pieces of paper, laminated. Screen print or lithography: 8.5 point Styrene or Opaline.

Photographic
Kodak Duratrans

Inks
Specify fade-proof inks.

Mechanicals
Scaled 1/4” to 1” or full-sized digital output resolution 300 dpi.

Sections
Produced in one section only.

Overage
Ten to 15 percent per month of posting.

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Call Us at 1-888-400-6883