Shopping Mall Advertising
MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include shopping mall advertising where the twin advantages of branding and influencing purchase intent are at the utmost. After all, shopping malls are unique as they advertise the product and offer it for sale under the same premise, making it more likely for customers to buy on impulse. What’s more is the luxurious and beautiful ambience of the mall lends itself to innovation and creativity with programmable videos and displays, rotating copy, all adding to the excitement of the medium.
Advertisements in malls are positioned at just the right level to provide an excellent view for maximum visibility and awareness. Displayed at entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and freestanding displays, shopping mall advertising, besides shoppers, can pull those visiting to spend leisurely time with family and friends. Many are two, three, or four-sided units that can contain store directories and are backlit for added visibility. Some have rotating movement, others programmable video and digital videos to entice the shopper. Advertisers can customize their production to suit the preferences and buying patterns of shoppers in the region. Shopping Mall adverts can be placed in malls throughout the US, Canada, Puerto Rico, and Mexico purchased in GRP programs rotated in four-week intervals throughout a market. Some are available for sale individually.
PRIMARY USESUsed to reach shoppers to influence purchase intent and for branding. Advertisers include national and regional accounts as well as companies whose products or services are sold in the mall.
Available in thousands of malls throughout the US, Canada, Puerto Rico, and Mexico.
Audience delivery information and other research data available from sellers.
Method of Purchase
Purchased in GRP programs rotated in four-week intervals throughout a market. Some available for sale individually.
Overall Size: 50” H x 40” W
Copy Area: 48 3/4” H x 38 3/4” W
Overall Size: 69” H x 47” W
Copy Area: 67” H x 46” W
May use full range of colors and photographic reproduction. Where applicable, design should consider vertical format for best visual communications. Important to consider effect of backlighting.
Consult seller for specific requirements.
Electronic - 2 pieces of paper, laminated. Screen print or lithography: 8.5 point Styrene or Opaline.
Specify fade-proof inks.
Scaled 1/4” to 1” or full-sized digital output resolution 300 dpi.
Produced in one section only.
Ten to 15 percent per month of posting.