Junior Posters Advertising
Located mainly in urban neighborhoods and on smaller roads, junior posters advertising is perfectly visible to automobile traffic and pedestrians. One can view them slightly above eye-level as either free-standing units or mounted on the sides of buildings. Their impact can be measured by the official measurement system of TAB OOH Ratings. Reach and frequency can be calculated using several accepted media software programs.
Benefits of Junior Posters
- Junior Posters stimulate sales near point-of-purchase locations.
- Can be used in areas where larger format posters or bulletins may not be abundant.
- Great for short-term seasonal and regional campaigns, and product introductions.
- To target ethnic markets in major urban areas.
- Offer lower cost per thousand impressions.
- Typically positioned close to line of sight for heightened visibility amongst pedestrians as well as motorists.
- Mainly present in populated areas of a market for effective, localized targeting.
- Typically located in commercial or urban areas on high traffic surface streets.
So let’s connect for that Superior neighborhood penetration. You can have your poster up along primary and secondary roadways in urban areas – it will attract people to your place of business or service!
Years of experience combined with extensive industry contacts allows us to ensure we have provided strategically planned, artfully negotiated and well executed all-inclusive OOH campaigns.
PRIMARY USESJunior posters are often used for their proximity to retail outlets where they can stimulate sales. They are occasionally available in areas where the larger format posters or bulletins may not be abundant. Junior posters are appropriate for short-term seasonal and regional campaigns, and product introductions. They are also used to target ethnic markets in major urban areas due to their distribution. They support targeting and media diversity and offer lower cost per thousand impressions.
Junior posters are in hundreds of markets with backlit units available in a few select markets.
Research Market Information
TAB OOH Ratings are the official measurement system. Reach and frequency can be calculated using several accepted media software programs.
Method of Purchase
Junior posters are purchased in GRP programs of different weights, typically in four to 52 week units, depending on campaign objectives.
The standard total copy area for posters is 5’ x 11’ (60” x 132”).
The proportions of a junior poster and a standard poster are the same. The same designs can be used for both display sizes.
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials, and sometimes lightweight PVC, are installed as single sheet posters onto structures without the use of adhesive paste. Posters made from these materials are available from many printers. Single sheet posters provide a seamless appearance, prevent flagging and reduce weather delays when posting campaigns.
In some markets, paper posters are still accepted.
Single sheet posters are mounted using various cable and clip installation systems. Confirm which installation systems are used by individual OOH media companies.
Panels should be reposted every 60-90 days.
Finished art should be scaled 1” to 1’.
Deliver posters to OOH companies 10 working days prior to posting date.ters to OOH companies 10 working days prior to posting date.
To engage your audience, contact us today for world class service and all available OOH options in your designated marketing areas.