April 25, 2018

OOH Industry: Challenges and prospect

“The future prospects for OOH advertising industry are very optimistic.” The key drivers for the exponential growth of the OOH (Out-of-Home) advertising are changing lifestyle and […]
April 18, 2018

3 OOH Marketing Trends for 2018

Digital out-of-home advertising (DOOH) is increasingly becoming popular. Digital billboards are quickly replacing traditional print advertising used by various business entities – from airports to restaurants, […]
April 10, 2018

Mall Advertising – A Smart Way to Catch Shoppers’ Eyes

Mall advertising is a critical component of successful out-of-home advertising portfolios for the simple reason that they are effective. Take Los Angeles billboards within shopping centers, for instance, […]
April 3, 2018

Why is Location Based Advertising the Next Big Thing?

Location based advertising has always been considered an exciting mobile opportunity for brands and businesses that want to promote their offerings directly to people within their […]