MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include airport advertising where millions of tourists and business travelers, entering US and other world airports, can view your brand and its promise. A point-of-sale purchase – an immediate direct response - is quite likely. Fliers’ on-the-go will read your advert as part and parcel of their passage to another destination, storing the message somewhere in their heads.
You can advertise within the airport area or outside. Freestanding or affixed to terminal walls, windows, columns, ceilings, or floors, interior displays for airport advertising are located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate hold rooms, concourses, retail shops, and VIP lounges. Exterior displays line airport and terminal roadways as digital billboards, billboards spectaculars, or overhead signs. Both attract eyeballs.
- Kiosks: Three or four-sided freestanding units located throughout the airport’s terminals and concourses
- Showcases: Advertisers can display their products and services on these highly visible units
- Digital Screens: Advertisers can communicate directly using these tactical spaces to educate and inform passengers about their products and services
- Courtesy Phone Centers: Consisting of a unit backdrop with color advertisements and special direct-line telephones located on the front of each unit, these are full-coverage networks of LCD/LED screens or television monitors. The Television Sets provide advertising and information.
- Baggage Cart Sponsorships: Panels located on baggage carts can deliver your message with high visibility and frequency
Other airport advertising opportunities include baggage carousel units, airport bus shelters, posters and more.
To study the impact of this media, you must check the monthly, and annual passenger statistics the Airports Council International and individual airport authorities provide.
They are located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, retail shops, and VIP lounges. The majority of interior airport displays are backlit. Exterior displays are available along airport/terminal roadways as billboards, spectaculars, or overhead signs.
Three or four-sided freestanding units located throughout the airport’s terminals and concourses.
Highly visible units that allow advertisers to display their products and/or services to the airport audience.
Areas located throughout airport terminals that allow advertisers to communicate directly with the airport audience. These tactical spaces allow advertisers and marketers to educate and inform passengers about products and services.
Courtesy Phone Centers
Located in arrivals near baggage claim areas, these units allow passengers to dial direct the accommodation of their choice. It consists of a unit backdrop with color advertisements and special direct-line telephones located on the front of each unit. Sold in packages. Full-coverage networks of LCD/LED screens or television monitors providing advertising and information in the airport at high-traffic passenger cluster areas. Programming content is often included.
Baggage Cart Sponsorships
Panels located on baggage carts located throughout the airport delivering total audience coverage with message frequency.
Dioramas (Standard & King-Size)
Back-illuminated units distributed throughout the terminals in arrivals, departures, and baggage claim areas. Full coverage packages deliver higher reach and frequency. National, regional, and local media programs are available. Fixed locations may require an additional charge.
Spectaculars (Various Sizes)
Larger-size, back-illuminated units designed to break through environmental clutter delivering greater passenger reach and impact. Strategic locations are available in main passenger arteries—concourse heads, VIP lounges, above walkways, and baggage claim carousels.
Wraps (Various Sizes)
A pre-printed adhesive material applied to flat surfaces (walls, windows, and floors) giving passengers the illusion that they are part of the existing terminal structure. Wraps are sold in singular locations or full airport sponsorships. Jetbridge packages are also available.
Non-illuminated units distributed throughout terminals in arrivals, departures, and baggage claim areas.
Baggage Carousel Units
Advertising panels that replace the existing panels on baggage claim carousels. These units target arriving passengers.
Airport Bus Shelters
Back-illuminated units attached to airport bus shelters. Sold in packages, these highly visible displays are seen by the total airport audience.
Exterior Sponsorships/Landmark Spectaculars
One-of-a-kind spectacular exterior units that deliver the entire airport audience. These highly visible displays act as airport ambassadors, welcoming passengers to the airport or to their destination.
Delivers the elusive and highly desirable audience of business and leisure travelers. Campaigns are designed to attract attention, brand companies, products, or services, elicit direct response, or encourage point-of-sale.
Almost every airport in the US and worldwide.
The Airports Council International, as well as individual airport authorities, provide monthly and annual passenger statistics. Audience demographics are available in certain markets where studies have been conducted.
Method of Purchase
Airport advertising is usually bought and sold in multi-market campaigns. The number of locations contracted determines coverage and cost. Space is purchased in four week cycles, on either a long or short-term basis.
SPECIFICATIONSFollowing are specifications for three of the more commonly available formats. These may vary from seller to seller and within markets. Contact sellers to confirm these specifications and for specifications of other available formats.
Overall Size: 43” H x 62” W
Copy Area: 41” H x 60” W
Double Diorama Spectacular
Overall Size: 43” H x 126” W
Copy Area: 41” H x 121 3/4” W
7’ x 11’ Spectacular
Overall Size: 83” H x 135” W
Copy Area: 80” H x 132” W
Contact sellers for specific production details, as they may vary from seller to seller and market to market for similar formats. For example, some units may require specific substrates or grommets.
The visible image should be centered on overall dimension, and must bleed out to each edge of copy.
Screen-printed, printparency, Duratrans or Ciba-chrome transparency, or offset lithography.
Screen Print or Lithography
0.010 clear cellulose or vinyl. If lithographed, print two sides.
Varicolor or Duratrans.
Weatherproof/waterproof with UV coating.
Standard Diorama - 9” H x 13” W
Double Diorama Spectacular - 9” H x 27” W
7’ x 11’ Spectacular - 20” H x 34” W
Standard dioramas and double diorama spectaculars are one piece. 83” H x 135” W spectaculars are two sections and seamed.
Twenty percent per four weeks of posting.
Ten working days prior to posting date.
Trim to size, pack flat or soft-roll.