1What is Outdoor Advertising?
Outdoor media advertising, also known as out-of-home advertising, is a type of advertising that reaches consumers when they are outside of their homes. Examples of outdoor ads include bus benches, bus shelters, billboards, posters, bulletins, digital billboards or any signage posted on the interiors and exteriors of buses, taxis, vehicles, and on the side of brick-and-mortar locations.
2Who uses out-of-home advertising?
Anyone with a product, service, or brand can take advantage of digital out of home advertising to publicize their business.
3Why is outdoor advertising effective?
Outdoor media advertising helps you connect with more people by placing unmissable messages in their path. Outdoor ads can’t be turned off, fast-forwarded through, thrown away, or clicked to close. It’s one of the few advertising mediums left that is not consumer controlled. It runs 24/7, 365 days a year.
4How do outdoor ads compare to other local options like radio or newspaper?
Outdoor Ads deliver more views for less money than any other media form including radio and newspapers. Advertising is measured in cost per thousand impressions, and OOH delivers a better value to benefit ratio.
5Do Outdoor ads work?
When outdoor ads are strategically placed with creative and compelling content, they can be extremely effective in grabbing the attention of your target audience.
6How do I select an out-of-home advertising program that would work for my business?
We understand that every business is unique, and so are its requirements. We help you understand the out of home advertising programs, evaluate your requirements and guide you to the best format for your business.
7How much does it cost?
The cost of your campaign will depend on various factors: location, number of locations contracted, the length of the campaign, and the time of year. To get a better understanding, please contact a MediaLease representative today.
8What kind of advertising do you provide?
We have a multitude of out of home advertising solutions, all of which offer their own unique impact. Talk to our representative today to understand more about outdoor media advertising and outdoor billboard advertising.
9In what cities do you operate?
Please refer to the Coverage Area listed on our website.
10How long does it take to get the ads running (i.e., lead time)?
This will depend on the availability of the location. Typically, static ads will require a lead time of 2-3 weeks, and digital ads can be serviced in 1-2 days.
11What are the advertising dimensions and specifications?
Please read through the specifications for each format available on our website.
12What file formats do you accept?
Typically, each format will require different file types. Please refer to each format description on our website for further information.