Mobile Billboards Trucksides
MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include mobile billboard displays mounted on aerodynamically-designed trucks in poster size and fleet displays of specialized adhesive-backed masking films or non-adhesive, stretched vinyl banners affixed to special frames on sides or the rear of trucks. In mobile billboard truck advertising, customized mobile units equipped with electronic or video screen displays run on routes the advertiser chooses. Fleet advertising vehicles, on the other hand, ply on regular Metro routes, tractor trailers take interstate roads. Internet Systems, available in some fleets, help advertisers pinpoint the location of their fleet advert in real time
Mobile Billboard truck advertising is best used when one wants to sell to motorists and pedestrians be it in any locale in the metro. It can be used as a part of a major media mix to target audiences nationwide, for event marketing like conventions, concerts, sports, special sales, or for distributing samples at stores. Fleet advertising can broaden the reach of a national, regional or local campaign; adding variety, frequency, and value, or can be a campaign in itself. Often trackside advertising is used to make a dent in restricted or saturated outdoor advertising markets
Advertising on the sides of a truck or bus or cab advertising is effective. Outdoor Advertising Magazine has reported that outdoor mobile media billboards have a 97% recall rate. Ninety-six per cent of respondents thought mobile advertising as more effective than traditional outdoor advertising, it said. 3M and the American Trucking Association has revealed that 91% of targets noticed the text and graphics on truck advertising, while The Traffic Audit Bureau has noted that on local routes monthly impressions ranged from one to four millions hits. According to Product Acceptance and Research 94% of respondents recalled seeing the Mobile Billboard, with 80% recalled the specific advertisement, the billboards sales increased to 107%.
PRIMARY USESUsed to reach motorists and pedestrians in virtually any locale in metropolitan markets. Mobility enables exposure at any time or place the advertiser may choose. Used as part of a major media mix for national exposure, event marketing (conventions, concerts, sports, special sales/introductions), and as vehicles for sample distribution at stores or other locales.
Nationwide. Some sellers offer privately-owned fleets and control over posting, routing, and reporting.
Method of Purchase
Usually bought by the week or by the day. As few as one truck can be purchased. Sellers should be contacted for purchase terms.
Approximate size of a poster display with live copy area 10’ H x 22’ W on 30’ long trucks. Displays can be stretched vinyl attached by Velcro fasteners, adhesive-backed masking film or standard paper and paste.
PRIMARY USESTo broaden the reach of a national, regional or local campaign; add variety, frequency and value to a broadcast campaign or as a campaign in itself. Advertisers also turn to truckside advertising to penetrate markets with restricted or limited outdoor advertising, as well as in saturated markets.
AVAILABILITYNationwide. Third party advertising is brokered by special sellers who have made arrangements with trucking, production and installation companies to provide a turnkey solution.
RESEARCH MARKET INFORMATIONNew GPS-based TAB audit methodology allows truckside advertising companies to account for or certify the number of people exposed to an advertiser's message.
METHOD OF PURCHASEAvailable in programs involving from one to as many as 1,000 trucks on established routes, bought in 1 to 52 week increments. Also available for special events (e.g., trade shows, product sampling programs), are dedicated truck programs, purchased by the week or by the month, in which the advertiser designates the specific routing of the trucks. Sellers should be contacted for purchase terms.
SPECIFICATIONSSize of graphics is limited only by size of truck sides, which vary from fleet to fleet. Typical range for:
Straight Trucks: 16' to 26' L x 7' to 8' H
Trailer Vans: 28' to 53' L x ~8' H
Many sellers will resize 30-sheet and bulletin creative at pre-press to fit full side span of straight trucks and trailer vans and submit for approval prior to production. To minimize number of templates required when various truck sizes are used, allow for maximum bleed.
Up to 16', 14- to 18- oz., seamless, coated vinyl substrate stretched over external framing system on vehicle sides.
Super-wide-format, four-color, or digital.
Solvent-based, UV-formulated outdoor inks/acrylic paints.
N/A. Banners can be removed and reused at another time in as little as 30 minutes.
Changeable or permanent adhesive backed marking films placed directly on the vehicle sides and back. Unlimited size construction.
Digital (inkjet, electrostatic) screen printing, die/electro cutting pigmented films.
Solvent, UV, for screen printing and digital imaging.