Projection media presents enormous displays outside or inside commercial venues. Projection requires no physical structure or production other than the static artwork or video content. It is ideal for reaching large groups that congregate in entertainment or shopping areas. Theoretically, any surface can accommodate projection media.
Used to reach broad audiences. Employed by local as well as national advertisers.
Anywhere but dependent on local ordinances.
RESEARCH MARKET INFORMATION
Sellers provide audience and marketing information.
METHOD OF PURCHASE
Usually bought for selected locations on a weekly or monthly basis.
Static slides or video content.