Are you looking to target a particular audience in a unique environment, that’s attentive to their surroundings? To advertise at multiple customer touch points, at entertaining pre-shows and lobby displays? If so, welcome to the world of Cinema Advertising, the Out of Home advertising opportunity MediaLease OOH offers its customers, in addition to all other advertising options sold under one roof. A dynamic medium, cinema advertising allows you to reach your targets in a distraction-free compelling environment.To showcase your brand in an entertainment ambience and access the star power that drives consumers to cinemas. To provide a 360-degree marketing environment that is uncluttered and finds your consumer in a relaxed and receptive frame of mind, perfect to get your message across. You can use it as part of a larger marketing campaign where print, radio, television and other mediums are used in conjunction with each other.
The typical cinema goer is young, attentive, engaged, affluent and well-educated, not concerned by telephones, remote-control devices, electronic media, or many other daily tasks. Carefully choose your market, as cinema is available in most markets and you will have options to consider. Purchase through a regional or national placement service. Cinema is usually bought as a network of theaters for multiple weeks. Go in for a lobby display option or any of the content delivery systems of cinema advertising which dictate how the ads will play out onscreen – as 35mm slides, film (rolling stock), Standard Digital, or HD.
Cinema advertising is growing on account of digital platforms. The digital pre-show format uniquely enables cinema advertising providers to offer programs that seamlessly screen advertising and entertainment content. Digital content offers lower production and shipping fees, a high-quality on-screen presentation and accurate delivery reporting.
PRIMARY USESThe cinema audience is unique in that it is attentive, engaged, and comprised of young, affluent, and well educated consumers who aren’t distracted by telephones, remote-control devices, electronic media, or many other daily tasks. Cinema viewers are a captive audience.
AVAILABILITYCinema is available in all markets. It is often purchased through a regional or national placement service.
RESEARCH MARKET INFORMATIONReallocation/Emotional Attachment Study
Sellers provide audience and marketing information.
METHOD OF PURCHASECinema is usually bought as a network of theatres for multiple weeks.
Many lobby display options are available. Cinema advertising content delivery systems, which determine how the ads are displayed on screen, continue to evolve. Theatres have any number of options available to them including: 35mm slides, film (rolling stock), Standard Digital, and HD.
PRODUCTIONLobby and other on-premise advertising vary by location. Discuss options with sellers. Some theatres offer pre-show advertising using standard 35mm slides or video.
The growth in cinema advertising is attributed in part to the introduction of digital platforms. The digital pre-show format uniquely enables cinema advertising providers to offer programs that seamlessly screen advertising and entertainment content. Digital content offers:
Lower production and shipping fees
Flexible flighting practices
A high-quality on-screenpresentation
Accurate delivery reporting
Contact us for your cinema advertising needs.