Wall Murals Advertising
MediaLease OOH provides a one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include Wall Murals where customers can have their advertisements splattered directly on building exteriors or printed on pressure-sensitive vinyl and attached to walls. Wall Murals are impactful as they can appear in different creative shapes and sizes, and are visible to pedestrian and vehicular population. They are custom-built for long-term usage on freeways and highways, on commuter and tourist routes and in downtown business districts – where footfall is high, and the eyes of the world are watching.
Mural advertising is so effective by its commanding presence on highways and expressways that often your wall mural achieves the status of a landmark. Therefore location-based advertising becomes important criteria to consider when advertising murals to promote your business. Wall murals are prominent in urbanized markets like New York and San Francisco. The way it works is that once you decide to advertise using wall murals, it calls for a long-term commitment. Therefore murals are commonly purchased with exclusive contracts for long-term leases, usually months and sometimes years. Given the inherent power of the medium to create and sustain a brand there is substantial investment in design, construction, and maintenance. Skilled artists craft the production of a wall mural. And the artwork should be received by the plant operator 60 days prior to the posting date in the artwork scale of 3/8” or 1/2” = 1’. For wrapping a building with an advertising painting, an adhesive-backed direct application can be used. The substrates, while often vinyl, can also be produced from Mylar and polyester. There is an alternative substrate used for concrete, brick or primed sheetrock. When applied to glass, the material is perforated. There are adhesives designed for unusually cold, as well as warm, temperatures.
PRIMARY USESWith selected coverage of highway, expressway, and commuter traffic, wall murals often become landmarks in a city.
AVAILABILITYMurals are available in major markets, such as New York, San Francisco, and other urban areas.
METHOD OF PURCHASEMurals are purchased with special contracts for long-term leases, usually months and sometime years. These units often require substantial investment in design, construction, and maintenance.
Rendered by skilled artists and painted, this technique is rarely used today. Artwork should be received by plant operator 60 days before the posting date. The artwork scale should be 3/8” or 1/2” = 1’.
For exterior wall murals where the building is the structure, wind load becomes an issue. To alleviate some of the stress, an open weave of vinyl-coated polyester fiber is the preferred substrate. Not only does it allow the wind and the water to pass through, it also allows light to pass through so the occupants of a wrapped building can see out of the windows.
An adhesive-backed direct application can also be used for “wrapping” a building or any other surface. The substrates, while often vinyl, can also be produced from Mylar and polyester. There is an alternate substrate used for concrete, brick, or primed sheet rock. When applied to glass, the material is perforated. There are adhesives designed for unusually cold, as well as warm, temperatures.