In Store Advertising
Supermarkets, drugstores and convenience stores are ideal for in-store advertising. You can display your message on shopping cart panels, above-aisle or end-aisle displays, digital message units, clocks, floor graphics, backlit front aisle displays, and digital screens, stimulating shoppers to buy at the moment of a purchase decision. In-store advertising can be continuous - providing information and entertainment on instore digital screens at checkout counters or at checkout counter dividers that separate one shopper’s groceries from the next person in line. In a blink of an eye, you would have caught the wait-in-line shopper’s attention. All the top 100 markets have in store media. so the broadest programs reach thousands of grocery stores, drug stores, and convenience stores. To know the profile of the audience and other aspects you can contact the seller, or simply employ a research firm. Units for this medium are generally sold in multimarket store networks or as single market buys for four week cycles.
The world of outdoor advertising is changing today. There is a lot more impact, innovation, and technology - message fragmentation, measurement emphasis and creativity too. We understand this and embrace progression. Our clients can testify to our service and product quality. Years of experience combined with extensive industry contacts allows us to ensure our customers are provided strategically planned, artfully negotiated and well executed all-inclusive OOH campaigns.
In Store Digital Screens
TV monitors located at the checkout counter in convenience stores deliver advertising messages in a continuous, content-driven loop of custom programming providing information and entertainment.
Checkout Counter Dividers
Used to separate one shopper’s groceries from the next person in line, These dividers can claim an exposure time as long as five minutes.
Vinyl displays affixed to the supermarket floor near the product being promoted.
Used to provide stimulus to shoppers at the moment of a purchase decision.
The broadest programs reach thousands of grocery stores, drug stores, and convenience stores. Virtually all of the top 100 markets have in store media.
Audience data are provided by sellers. Some employ research firms for studies of audience size and effectiveness.
Method of Purchase
Varies by format. Units are generally sold in multimarket store networks or as single market buys for four week cycles.
To engage your audience, contact us today for world class service and all available OOH options in your designated marketing areas.