Bus Exteriors

MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include exterior bus advertising which plays out like ‘rolling billboards,’ meeting the eyes of pedestrians, motorists, and passengers passing through populated city streets – making an impact in a stand-alone environment. One cannot help noticing the billboard take a ride in the neighborhood, merging into the city landscape with its landmarks and famous attractions. Private companies, government, and nonprofit agencies use advertising on buses to brand themselves or sell products and services. Advertise your brand, promise, or product on a bus. It will soon find its way into everyday life.

Exterior Bus Advertising Formats

There are various formats you can choose: King and Queen Signs to Wrapped buses and more. The bus will ride your message across the city. Curious onlookers and the general public will read.

King and Queen signs: Located on the sides of transit vehicles, are the largest of the signs, attached to the bus with aluminum frames. Tail signs are located on the rear of transit vehicles – read best in a traffic jam. You can even go with Wrapped Buses where you wrap an entire bus with the theme of your company or your product. Wrapped buses are large moving advertisements impossible to miss and a lot of fun to look at. Two different types of vinyls are used: one for the bus body and one for the windows. The latter allows passenger-viewing from the inside while maintaining continuous design integrity outside. Headlight Displays are exterior units which appear on the front of a bus usually under the windshield.

Click on the links below for specific details on our formats available

Super King Size Bus Posters
The super king size bus poster is an exterior display appearing on the street side of a bus. Copy is printed on self-adhesive, pressure-sensitive vinyl and affixed directly to the side of the bus.



Specifications

Overall Size: 30” H x 240” W
Copy Area: 28” H x 238” W
Production
Printing - Lithography or screen printed or digital. Copy bleeds on all sides.

Stock
Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used.

Inks
Weatherproof/waterproof vinyl inks, including UV inks.

Mechanicals
Mechanicals should be scaled 1/8” to 1”. Digital output resolution 300 dpi.

Sections
Commonly produced in four sections. The printed area of each section is 60” wide. Sections overlap 1/2”, left on right, so section 1 is 30” x 60” and sections 2,3 and 4 are 30” x 60 1/2” including overlap area. To avoid splitting copy or illustration, uneven widths are also acceptable.

Overage
Fifteen percent over the number of posters indicated for the program is required for every 16 week period.

Delivery
Ten working days prior to posting date.

Other
For maximum durability, conventional or UV clear top-coating should be applied to poster surface.
King Size Bus Posters
The king size bus poster is an exterior display which may appear on either side of the bus. Copy is inserted in an aluminum frame attached to the side of the bus, or may be printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the side of the bus. Backlit kings are available in some markets.



Specifications

Overall Size: 30” H x 144” W (trim size)
Backlit: 29” H x 143” W
Copy Area: 27” H x 141” W

PRODUCTION

Printing
Lithography or screen printed or digital. Copy bleeds on all sides. Sheets are overlapped 1/2”, left on right and overlap areas must be unprinted and unvarnished.

Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, vinyl is preferred.

Inks
Weatherproof/waterproof vinyl inks, including UV inks.

Mechanicals
Mechanicals should be scaled 1/8” to 1”. Digital output resolution 300 dpi.

Sections
Copy must be produced in two sections, left overlapping right 1/2”. The printed area of each section is generally 72”. Right-hand segment of poster should measure 72 1/2” overall, however, to avoid splitting copy or illustration, uneven widths are also acceptable.

Overage
Fifteen percent over the number of posters indicated for the program is required for every eight week period.

Delivery
Ten working days prior to posting date.

Other
For maximum durability, conventional or UV clear top-coating should be applied to poster surface.
Queen Size Bus Posters
The queen size bus poster is an exterior display which usually appears on the curb side of the bus. Copy is inserted in an aluminum frame attached to the side of the bus, or may be printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the side of the bus, or in San Francisco, on the historic cable cars.



Specifications
Overall Size (Vinyl): 30” H x 88” W
Overall Size (Paper): 29” H x 88” W
Copy Area: 27” H x 85” W

PRODUCTION

Printing - Lithography or screen printed or digital. Copy bleeds on all sides. Sheets are overlapped 1/2”, left on right and overlap areas must be unprinted and unvarnished.

Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, vinyl is preferred but a minimum 70 lb wet strength paper is also acceptable. For exposure periods of 60 days or longer, vinyl must be used.

Inks
Weatherproof/waterproof vinyl inks, including UV inks. When printing on paper, a primer coat of white should be applied overall to avoid bleed-through.

Mechanicals
Mechanicals should be scaled 1/8” to 1”. Digital output resolution 300 dpi.

Sections
Copy may be produced in either one or two pieces. If produced in two sheets, sheets are overlapped left on right: 1” for paper and 1/2” for vinyl. The printed area of each section is generally 44”. However, to avoid splitting copy or illustration, uneven widths are also acceptable.

Overage
Fifteen percent over the number of posters indicated for the program is required for every 16 week period. Copy printed on paper must be replaced every four weeks.

Delivery
Ten working days prior to posting date.

Other
For maximum durability, conventional or UV clear top-coating should be applied to poster surface.
Headlight Displays
Headlight displays are exterior units which appear on the front of a bus usually under the windshield. Copy is inserted into an aluminum frame attached to the front of a bus.



Specifications

Typical sizes include:
Overall Size (Vinyl): 21” H x 44” W
Viewing Area: 19 1/8” H x 41” W
Live Area: 18 1/2” H x 40” W

PRODUCTION

Printing - Lithography or screen printed or digital.

Stock
Styrene (0.040), 70 lb wet strength paper mounted on corrugated plastic board, or Meadbord. Upper corners must be diagonal-cut 1 1/2”.

Inks
Weatherproof/waterproof vinyl inks, including UV inks.

Mechanicals
Mechanicals should be scaled 1/4” to 1”. Digital output resolution 300 dpi.

Sections
Printed in one section.

Overage
Copy printed on waterproofed board or mounted wet strength paper must be replaced every four weeks, so 15 percent over the number of posters indicated for the program is required for each four week period. Copy printed on Styrene must be replaced every eight weeks, so 15 percent over the number of posters indicated for the program is required for each eight week period.

Delivery
Ten working days prior to posting date.

Other Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl copy should be UV coated.
Taillight Displays
Taillight displays are exterior units appearing at the rear of the bus, usually under the windows. Copy is inserted in an aluminum frame attached to the rear of the bus, or printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the back of the bus.



Specifications

Typical sizes include:
Overall Size: Copy Area:
17 1/2” H x 50” W 16 1/2” H x 48” W
21” H x 72” W 17” H x 69” W
21” H x 70” W 17” H x 66” W
21” H x 68” W 17” H x 64” W

PRODUCTION

Printing - Lithography or screen printed or digital.

Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, Styrene (0.040); corrugated plastic board (5mm); Meadboard, waterproofed both sides; vinyl, mounted on corrugated plastic board or Meadboard; or 70 lb wet strength paper mounted on corrugated plastic board or Meadboard. Upper corners must be diagonal-cut 2”.

Inks
Weatherproof/waterproof vinyl inks, including UV inks.

Mechanicals
Mechanicals should be scaled 1/4” to 1”. Digital output resolution 300 dpi.

Sections
Printed in one section.

Overage
Copy printed on waterproofed board or mounted wet strength paper must be replaced every four weeks, so 15 percent over the number of posters indicated for the program is required for each four week period. For a posting period of 90 days or longer, vinyl must be used.

Delivery
Ten working days prior to posting date.

Other
Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl copy should be UV coated.
High Impact Taillight Displays
High impact taillight displays are exterior units appearing at the rear of the bus. Copy is printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the back of the bus.



PRIMARY USES

Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and in some case nighttime hours.

Availability
In 80-85% of the top 100 markets; 36,500 buses.

Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency data.

Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as a percent of market population.

Specifications

Overall Size (Dallas): 42" H x 66" W
Overall Size (Philadelphia): 39 3/4" H x 67 7/8" W

PRODUCTION

Printing - Lithography or screen printed or digital.

Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used.

Inks
Weatherproof/waterproof vinyl inks, including UV inks.

Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.

Sections
Printed in one section.

Overage
Copy must be replaced every 16 to 24 weeks. 10% overage for every four-week period is required.

Delivery
Twenty working days prior to posting date.

Other
For maximum durability, conventional or UV clear top-coating.
Ultra Super King Size Bus Posters
The ultra super king-size bus poster (also known as king kong poster) is an exterior display appearing on the street side of a bus. Ultra Super Kings provide display space from wheel well to wheel well spanning the height of a bus. Copy is printed on self-adhesive, pressure-sensitive vinyl and affixed directly to the side of the bus. Perforated vinyl film utilized in window areas allow passengers to view outside area from inside bus.



PRIMARY USES

Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and in some case nighttime hours.

Availability
In several top domestic markets. Some international markets.

Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency data.

Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as a percent of market population.

Specifications
Overall Size: 108" H x 240" W
Copy Area: 96" H x 230" W

PRODUCTION

Printing
Lithography, screen printed or digital. Copy bleeds on all sides.

Stock
Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must be used. For window areas perforated vinyl film required.

Inks
Weatherproof/waterproof vinyl inks, including UV inks.

Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.

Sections
Commonly produced in sections. The printed area of each section is 60" wide. Sections overlap 1/2", left on right, so section 1 is 30" x 60" and sections 2,3 and 4 are 30" x 60 1/2" including overlap area. To avoid splitting copy or illustration, uneven widths are also acceptable.

Overage
15% over the number of posters indicated for the program is required for every 16-week period.

Delivery
Twenty working days prior to posting date.

Other
For maximum durability, conventional or UV clear top-coating should be applied to poster surface.
Wrapped Buses
A wrapped bus describes the technique whereby a bus is entirely covered by a full-color advertising design. Two different vinyls are used: one for the bus body and one for the windows. The latter allows passenger viewing from the inside while maintaining continuous design integrity outside.



PRIMARY BUSES

Used to achieve both pedestrian and vehicular exposure by affording the size and color resolution of a billboard as well as the market penetration of a moving bus. Customized overall design provides eye-catching attention and promotional value.

Availability
Major metropolitan markets.

Research/Market Information
Estimates of circulation and other marketing data provided by sellers, e.g., Team V.

Method of Purchase
Purchased on a 4-week basis, from 3 to 12 months. Media cost does not include production, which varies with the extensiveness of the design.