Taxi - Cab Advertising
MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include taxi advertising, a medium inviting high levels of recall. As taxis dominate train stations, hotels, convention centers, sporting events, airports, and high streets where people are likely to loosen their purse strings, branded taxis often form an essential part of a campaign – as a standalone out of the home element or in the context of a wider integrated campaign. Cab advertising is electric. It targets mass volumes of consumers allowing your brand to be seen across the length and breadth of the city, especially by the right people, as you decide where and when you want your message to be prominently visible. You can choose from available internal and external formats, and the number of cabs involved and length of the campaign allow for a range of budgets. Being a premium mode of transport and a premium medium to advertise, your upmarket targets are as exclusive as the advertising medium. For a campaign looking to target the AB – ABC1 demographic (who on average use taxis several times a month) in a particular location, the taxi is a format that must be considered.
In taxi advertising, displays are printed on panels that are fixed either to the roof or trunk of taxicabs. Roof units are double-sided and backlit. Trunk units are printed panels set in frames. Other formats cover interior displays, header panels, and full units on the back of the partition that separates the driver from passenger. Fully wrapped taxis are becoming a popular media variation, and use the same production techniques as fully-wrapped buses. Some taxis even offer digital displays on the roof or video screen, advertising inside the passenger compartment. Like Truck Advertising, your message is on the go, with this medium, stirring the general population including taxi riders, pedestrians, and vehicular traffic to notice what you have to say. The platform is available for the taking in the main metropolitan markets, to be bought in programs based on taxicabs available in a market.
Displays are printed on panels affixed either to the roof or trunk of taxicabs. Roof units are double-sided and backlit. Trunk units are printed panels set in frames. Interior displays, header panels, and full units on the back of the partition separating the driver from the passengers are also available in some markets.
Fully wrapped taxis are becoming a popular media variation. Wrapped taxis use the same production techniques as fully-wrapped buses. Some taxis offer digital displays on the roof or video screen advertising inside the passenger compartment.
PRIMARY USESUsed to reach taxi riders, pedestrians, and vehicular traffic in urban areas.
Available in major metropolitan markets.
Method of Purchase
Can be bought in programs based on the number of taxicabs available in a market.
PRODUCTIONPrinting - Photogelatine preferred for continuous-tone pictorial matter, silk screen, or lithography for flat-line copy. Combinations of both work well.
Stock Taxi Tops
Flexible 4 mil vinyl film with removable acrylic, pressure-sensitive adhesive, 3MControlac film 160-60, or 0.15 mil translucent polystyrene with lamination (printed two sides).
70 lb wet strength paper, mounted on 14-ply waterproof cardboard; 0.040 Styrene; 14-ply waterproof cardboard.
Weatherproof/waterproof out of home inks.
Copy must be replaced a minimum of every six months.
Cardboard must be replaced every four weeks; Styrene must be replaced every eight weeks.
Ten working days prior to posting date.
On trunks, a light coating of waterclear varnish is required.