Billboard Advertising - Los Angeles

Established in the early 1980's, MediaLease OOH is the original Los Angeles, CA one stop shopping billboard advertising company, offering all types of traditional Out of Home advertising/media, to include Billboards, Interior & Exterior Rail & Bus Advertising, Bus Shelter Advertising, Mall Advertising & all Digital OOH formats to include Digital Billboards - Poster and Bulletins, Digital Bus Shelters and Digital Exterior Bus Advertising.

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Market Profile

The Port of Los Angeles is the busiest in the U.S. and one of the busiest in the world. Los Angeles County has a diverse economic base and is home to many large corporations, including Walt Disney, Northrop Grumman, Occidental Petroleum, DIRECTV Group, Health Net, Edison International, Jacobs Engineering Group, Reliance Steel & Aluminum, Dole Food, and Avery Dennison.

Tourism employs more than 507,800 people in the entire metropolitan area. Entertainment, in the form of film, television, and music production, is one of the best-known industries in Los Angeles, focusing worldwide attention on the city. Los Angeles welcomed a record 41.4 million visitors in 2012. Top-rated institutions like California Institute of the Arts and The Art Center College of Design. UCLA, USC, and California Institute of Technology, are some of the more than 100 four year public and private colleges



The rich legacy of Los Angeles sports is filled with world championships, national titles, Hall of Famers and historic arenas, including The Lakers (NBA), the Dodgers (MLB), the Galaxy (MLS), and the Kings (NHL). LA is the home to NCAA Champions as well, including the USC Trojans football and the UCLA Bruins. LA sports events take place in landmark arenas like the LA Coliseum, STAPLES Center, Dodger Stadium, Pauley Pavilion and the Rose Bowl. Los Angeles International Airport (LAX) is one of the busiest airports in the world with more than 67 million annual travelers a year. Amtrak has various train routes that connect Los Angeles to the entire country. The World Cruise Terminal in San Pedro is the West Coast’s largest cruise terminal, with one million passengers embarking on ocean voyages on a dozen cruise lines every year.

Los Angeles is a big city all by itself, but the greater Los Angeles metropolitan area covers five counties and over 15,000 square miles of cities and towns. Freeways linking the area include, US 101, State Route 91, I-405, I-105, I-10, I-15, I- 5, I-210, I-605, and I-710. Major routes such as State Route 605 Century Blvd, Pacific Coast Highway, Sunset Blvd, Santa Monica Blvd, Wilshire Blvd, San Vicente Blvd, Santa Monica Blvd, Ventura Blvd, La Cienega all contribute to the continuity of travel in Los Angeles Metropolitan Area.

Los Angeles County Metropolitan Transportation Authority (Metro) is unique among the nation’s transportation agencies. It serves as transportation planner and coordinator, designer, builder and operator for one of the country’s largest, most populous counties. More than 9.6 million people – nearly one-third of California’s residents – live, work, and play within its 1,433-square-mile service area.

OCTA operates 78 bus lines, encompassing every city in Orange County. Some of the lines serve the Los Angeles County border communities of Lakewood, La Mirada, Cerritos, Hawaiian Gardens and Long Beach along with express service to Los Angeles, Diamond Bar, the California cities of Chino Hills and Chino and the Riverside County cities of Riverside and Corona.

1-99 are the fixed routes that cover almost every city in Orange County. Buses operate on most major arterial streets.

100-199 routes descended from the old RunAbout service that formerly served residential neighborhoods. Some routes are pieces of pre-2000 longer routes shortened during Straightlining. Three routes (129, 143, 153) are routes that were truncated from routes 29, 43, 47, 53 and 59 as a result of the March 2010 service changes. 200-299 routes are intra-county express routes which travel solely within Orange County and utilize the county's freeways. These routes run from park-and-rides and transit terminals to the business districts and back. These routes operate only during weekday rush hours and do not operate reverse-peak services.

400-499 routes are the StationLink routes, Metrolink shuttles which travel from the Metrolink stations to business 700 -799 aredistricts and vice versa. Metrolink fareholders ride frroutes (as with all OCTA bus routes) but otherwise regular fare is charged. These routes operate only during weekday rush hours and do not operate reverse peak services.

700-799 routes are intercounty express routes. Lines 701 and 721 go from the cities of Huntington Beach and Fullerton, respectively, to Downtown Los Angeles using the Harbor Freeway Transitway, while Lines 757 connects Downtown Santa Ana with the city of Pomona, Line 758 connects the city of Irvine to Chino and Line 794 connects the city of Costa Mesa to Riverside. Route 721 is the only inter-county express route that operates reverse peak services between Fullerton and Downtown Los Angeles. South Coast Plaza is the most served attraction on the OCTA routes, served by 12 routes (51, 55, 57, 76, 86, 145, 172, 173, 211, 216, 464, 794). The longest is route 1, (Long Beach–San Clemente) which utilizes Pacific Coast Highway for the vast majority of its route of over 40 miles. Trips take an average of 2 to 2.5 hours.

Long Beach Public Transit Company operates 33 fixed routes with a fleet of 220, and a daily ridership of over 82,900 passengers. Areas served include Queen Mary, Cerritos, Wardlow Station, Lakewood Mall, Long Beach, Colorado Lagoon, Alamitos Bay Lagoon, Traffic Circle, Hawaiian Gardens, Los Altos Market Center, Bell Flower, Artesia Station, and Paramount.

Over the years, the Big Blue Bus has maintained a fleet of buses that represents the latest in bus technology and cleanest fuel sources. All BBB buses include engines powered by liquid natural gas (LNG), compressed natural gas and electric/gas hybrid technology, include boarding ramps and space inside for mobility devices and wheelchairs, and have bike racks installed. Presently the fleet of over 200 buses includes coaches by NABI (40’), New Flyer (40’) and El Dorado (60’). Areas served by BBB include Santa Monica Blvd, Wilshire Blvd, Lincoln and Montana Ave, San Vicente Blvd and Carlyle Ave, Olympic Blvd, Pico, Blvd, Pacific Palisades, Westwood and Palms, Cheviot Hills, Ocean Park Blvd.

Omnitrans is the public transit agency serving the San Bernardino Valley, providing safe, friendly and environmentally responsible transportation. Omnitrans currently operates 27 fixed routes as well as OmniLink, a general public dial-a-ride service, and Access, a paratransit service for the disabled. Omnitrans carries approximately 15 million passengers each year throughout its 480 square mile service area, covering 15 cities and portions of the unincorporated areas of San Bernardino County. Major destinations within the Omnitrans service area include transportation centers, medical centers, educational facilities, shopping malls, business parks, and community centers. Omnitrans buses run throughout the San Bernardino Valley connecting the cities of Chino, Chino Hills, Colton, Fontana, Grand Terrace, Highland, Loma Linda, Mentone, Montclair, Muscoy, Ontario, Redlands, Rialto, San Bernardino, Upland, Rancho Cucamonga, and Yucaipa.