How Brands Can Build Bridges with Purpose-Driven Marketing Campaigns

Modern marketing strategies have come a long way in the last few decades. Over the years, the industry has progressed from being a product-driven field (where campaigns focus on the merits of a business’ product or service) to being customer-driven (where campaigns harness the power of consumer data in order to meet their wants and needs). Today, however, marketing campaigns are moving toward being more purpose-driven, which is also the direction that many Los Angeles out of home advertising strategies are taking. Exactly what does purpose-driven marketing entail? Below are some useful insights into this emerging marketing strategy:

In today’s progressive business environment, selling products and services is no longer enough to remain competitive. Companies today must learn how to connect with target customers in more meaningful ways than outdoor billboard advertising and traditional marketing approaches. This is where purpose-driven marketing campaigns come into play. Purpose-driven marketing is a content marketing strategy that enables brands and businesses to make connections with target audiences based on shared interests and needs. This means driving audiences to participate and engage by creating content or developing strategies that are mutually beneficial to both ends. What makes purpose-driven marketing unique is that it allows businesses to highlight their social purpose and in turn connect with target customers on the level of their deeply ingrained personal values. Such shared interest breeds deeper levels of trust and customer loyalty.

Applying purpose-driven strategies in your Los Angeles out of home advertising campaign will help you capture the hearts of audiences and create more meaningful interactions, be it through your advertising billboards or other outdoor advertising campaign channels. The keys to effective purpose-driven outdoor billboard advertising include:

• Knowing your company’s purpose
• Authenticity in presenting your social cause
• Leveraging the power of partnerships
• Focusing on positive aspects of social issues; and
• Constant evaluation of audience engagement, which will help you pinpoint the strengths and improve on the weaknesses of your campaign

If you need assistance in developing an outdoor billboard advertising campaign that is designed around purpose-driven marketing principles, MediaLease OOH is the perfect partner to help you maximize the effectiveness of your out of home advertising efforts. MediaLease OOH offers all-inclusive OOH campaigns and an extensive range of product options and advertising solutions to help you better manage your out of home advertising strategies and ensure strong connections with your target audiences.