Bus Shelter Advertising

Bus Shelter Advertising

Bus Shelter Advertising is one of the Out of Home (OOH) Advertising Platforms you can purchase from MediaLease OOH which offers a range of OOH advertising platforms under one roof. The best part of bus shelters is their uncluttered format for advertising where static ads are fixed on a single panel or multiple panels. They are mounted, usually two per shelter in glass, backlit frames, which accentuates their look and feel. As they are visible 24 hours a day, a bus shelter ad like a bus bench advertising is apt to target the metropolitan public who pass by the main road of the metro, where the bus shelter resides, by foot or vehicle. Bus Shelter ads can be purchased and rotated throughout markets or by particular locations to reach out to your categorized audiences. Their production is of magazine quality; therefore they can be used for different purposes including point-of-purchase, directional, residential coverage, ethnic, or micro-marketing. Buy them in conjunction with other OOH advertising platforms to target your audiences all the way. TAB OOH Ratings are the official measurement system for Bus Shelter ads. Reach and frequency can be calculated using several accepted media software programs.

The many advantages of a Bus Shelter ad:

  • Bus Shelter ads are cost effective. Consider the number of people who can view your ad in the day, besides they provide a pretty large area for the price.
  • Bus Shelter advertising offers you frequency, as most of the people seeing the ad would be regulars driving or walking that route or taking the bus daily – ideal for local targeting.
  • A Bus Shelter ad is visible 24X7. So even when the bus stops for the night, the area is lit up. Those walking or driving will notice your ad. With bus shelter ads, your messaging goes on and on.
Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shelter) in glass, backlit frames. They provide 24 hour visibility to vehicular and pedestrian traffic at high-circulation locations, usually along main roadways of metropolitan markets.

PRIMARY USES

Used to reach metropolitan audiences for both national and local advertisers. Can be purchased and rotated throughout markets or by selective locations to reach specific target groups. Magazine-quality production makes them effective for multiple uses, including point-of-purchase, directional, residential coverage, ethnic, or micro-marketing. Often bought in conjunction with other forms of OOH advertising.

Availability
In most major markets throughout the United States

Research/Market Information
TAB OOH Ratings are the official measurement system. Reach and frequency can be calculated using several accepted media software programs.

Method of Purchase
Purchased in GRP programs rotated in four week intervals throughout a market. Some available for sale individually.

Specifications

Overall Size: 68.5” H x 47.5” W
Copy Area: 67” H x 46” W

PRODUCTION

Printing
Small Quantities
Digital UV Inkjet/Solvent on UV backlit paper with UV Mat-Lamination on the front face. Poster should be encapsulated with lamination to prevent moisture infusion. The finished product should total 10-12 mil density.

Large Quantities
Screen printed, or offset lithography. Reverse printing on the back is preferred for optimum illumination of backlit displays.

Stock
Screen Print or Lithography
8.5 point Opaline

Photographically
Digital UV Inkjet/Solvent on UV backlit paper

Inks
Weatherproof/waterproof with UV coating.
Mechanicals
Scaled 1/4” to 1’. Digital output resolution 300 dpi.

Sections
Production in one section only.

Overage
Ten to 15 percent per four weeks of posting.

Delivery
Ten working days prior to posting.

Other
Finishing: trim to size, pack flat or soft-roll.

Contact MediaLease OOH for your bus advertising requirements. We deliver more than we promise.

Request a Quote