Interior Bus Advertising
MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include interior bus advertising – bus cards positioned in frames above passenger seats. Some markets offer backlit panels. You can opt to purchase all the cards on a vehicle, making the bus your own branded domain. Interior bus advertising has value to offer the advertiser. High frequency for regulars and more copy as travellers have the time to read. Interestingly, environmental concern and popular programs such as Park-and-Ride is making a lot of people park their vehicles at malls and ride the bus to and from their jobs. The cards inside the bus reach passengers, who spend on an average 30-40 minutes on the bus. In that time your advert will grab their attention.
Interior Bus Advertising are available in most of the top 100 markets. You can gauge the effectiveness of the medium: Circulation estimates are made from monthly passenger counts provided by local transit authorities. Other marketing data is available from sellers. Interior car cards are purchased in GRP programs reflecting the percent of exposure to total ridership. Copy must be replaced every 12 weeks, so a quantity of posters equal to the size of the program plus 25 percent must be provided for every 12-week period.
With Transit advertising you are not just addressing riders with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or right on campus, and tourists finding their way around town.
- You can't zap it.
- You can't ignore it.
- It can't be turned off like television.
- It reaches drivers and passengers no matter what radio stations they're listening to.
- The large, colorful, innovative designs demand attention.
- You have exclusivity in your space.
- It delivers a varied audience.
- It offers flexibility of ad size and location.
PRIMARY USESUsed to reach bus riders. Longer viewing time allows for more copy than standard posters and regular riders mean high frequency. Suburban portion is effective for reaching upscale audiences.
Most of top 100 markets.
Circulation estimates are made from monthly passenger counts provided by local transit authorities. Other marketing data available from sellers.
Method of Purchase
Interior car cards are purchased in GRP programs reflecting the percent of exposure to total ridership.
Lithography, digital, and screen printing, half-tone and flat-tone as well as full-color. In small quantities, copy may be produced photographically.
5-ply stock, coated one-side, with horizontal grain.
Mechanicals should be scaled 1/4” to 1”. Digital output resolution 300 dpi.
Printed in one section only.
Copy must be replaced every 12 weeks, so a quantity of posters equal to the size of the program plus 25 percent must be provided for every 12 week period.
Ten working days prior to posting date.