Why OOH Advertising
INNOVATION TO TAKE YOUR MESSAGE FURTHERAdvertising is constantly changing. With emerging platforms, technology and increasing audience fragmentation, advertisers today are looking for innovative ways to engage and interact with consumers. In response, Out of Home advertising has been changing too. Today, Out of Home (OOH) embraces innovation, offering new technologies, formats, measurement tools and creative opportunities to help advertisers take their message further.
Take Your Message Further
Today, OOH is putting innovation to work, with:
NEW TECHNOLOGIES AND CONVERGENCE
Digital billboards, interactive displays, geo-targeting and real-time messaging as well as increasing integration with mobile, social, and interactive applications.
VERSATILE AND UBIQUITOUS FORMATS
OOH offers a dynamic mix of formats to include billboards, transit, street furniture, digital displays, wallmurals, spectaculars, airports, malls and alternative media. Products surround and immerse hard to reach consumers away from home, where they spend 70% of their waking hours, providing exposure of your brand unlike any other media.
HIGH-IMPACT CREATIVE EXECUTIONS
Leveraging the power and visibility of OOH to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play.
A NEW OOH RATINGS SYSTEM
Making it easier to plan, buy, and measure OOH with metrics that are on par with other media.
BUSINESS PRACTICE INNOVATION
Improving the customer experience through shorter lead times, lower production costs, better proof of performance, and new materials and lighting that produce a better graphic impression.