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The Key Factors That Determine Billboard Advertising

There are a few factors that determine whether Los Angeles Billboard Advertising will be successful or not, and they are incredibly important for businesses to understand. Medialease OOH, your one-stop shop for all Out of Home (OOH) Advertising, is here to help you maximize the exposure of your brand to your customers and increase the effectiveness of your advertising campaign.

Billboard Advertising

Readability test

You have designed one fabulous billboard. It is interesting, it is concise, the design is clean, and you think it will work. But will your consumers be able to read it and understand it?
Here is how you can test your billboard. Print out your billboard design on a business card, and try to read all the details from an arm’s length. Are you able to read every single aspect on the card? If not, it’s time to revisit your design and refine it. You only have 10 seconds to get your message across.

Always keep it simple

Remember that you only have 10 seconds to get your message across. This means that your Los Angeles Billboard Advertising campaign must be simple, easy to read, and concise. Your users are going to drive past it at 50 miles per hour, so your message needs to be simple in the most effective way. The simpler the message is, the more powerful the punch.

Use the technology to your best advantage

In today’s digital age, Los Angeles Billboard Companies offer digital billboards that can tell a story or communicate numerous details using multiple design layouts, dynamic content, and share static messages that rotate every few seconds. Digital billboards provide high impact and exposure in a wide range of markets while helping to keep the content timely and relevant.

Six Words or Less is Ideal

Considering that your users are on the move when they read your billboard, they don’t have a lot of time to take it in. Research suggests that your readers have at most 6 seconds to understand your billboard. As a rule of thumb, you should use around six words to get your message across. You can push this rule to a few more words, depending on the ease of reading, but remember, less is always more here.