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Top 5 Emerging Technologies of Outdoor Advertising
October 10, 2018Pros and Cons of Digital Billboard Advertising
November 7, 2018Advertising billboards are probably among the oldest forms of outdoor advertising that remain relevant despite the emergence of newer and more advanced technologies. In fact, Los Angeles billboard companies like Medialease OOH, make use of digital billboard advertising among many other digital out of home advertising strategies and channels to help brands and businesses send the right messages to their target audiences.
Apart from advertising billboards and newer forms of digital billboard advertising, Los Angeles billboard companies also make use of digital signage displays that help narrow down the focus of digital out of home advertising for an even more targeted and immersive marketing campaign for brands and businesses. Below are important benefits of this form of advertising in today’s age of digital billboards and dynamic media channels.
- Digital signage displays are commonly seen in both franchise environments and brick and mortar business settings, enabling enhanced customer experience by providing users with an immersive distraction that keeps them informed and entertained. This helps minimize perceived wait times because screens give people something to look at (and touch screen displays something to do), as they wait in line to be served.
- Digital signage displays, like digital billboard advertising, allow for time-sensitive advertisements, thanks to their flexibility and ease of management and control. Print ads take a minimum of a month to produce. The lead time is even longer for franchise companies that require coordinated ad releases. Digital signage technologies allow for easy deployment of well produced media with just a click of a button.
- Unlike traditional, static advertising billboards, digital signage displays can run multiple marketing campaigns and advertisements at the most relevant times of day or days of the week. This is something that is impossible to do with printed ad billboards that require long lead times for production and installation.
- Digital signage displays can be designed for interaction, enabling companies to add a layer of new experience to their customer service. This also increases engagement between customers and businesses, which breeds trust and loyalty.
- Digital signs make way for newer and more creative digital marketing tactics and approaches, allowing you to maximize the return on your investment. While these technologies do require substantial upfront investment, the returns are more than enough to help pay for the costs, allowing for increased sales and profitability for the business.