OOH Industry: Challenges and prospect
April 25, 2018
The Key Factors That Determine Billboard Advertising
September 17, 2018
Show all

The Power Of Electronic Billboards

From televisions to computers to smartphones, screen technology has changed a great deal. With high-quality digital screens, you can now display moving, non-static video virtually anywhere. Electronic billboards in Los Angeles are no exception.

The ability to play a short, engaging video on electronic billboards in Los Angeles gives advertisers so many options in regards to grabbing the attention of their audience. Billboard advertising in West Hollywood lets advertisers combine all the strengths of television with the benefits of static billboards.

MediaLease OOH explores the limitless power of electronic billboards that help brands offer new interactive experiences to the customer and make information more interactive and dynamic.

Customer Experience

When brands offer a customer an experience that goes beyond what is expected, customer loyalty is bound to increase. Brands are increasingly relying on electronic billboards to provide new and engaging experiences to the customer by providing information dynamically to deliver a captivating experience.

Competitive Advantage

Creativity is key when you want to differentiate your product from other brands and companies. Through electronic billboards, advertisers can creatively use the power of digital signage to make their brand stand out in the market. The competitive advantage that comes with digital billboards allows companies to create new interactive experiences more flexibly and cost-effectively.

Creating a Visual Story

Electronic billboards are built with lighting sensors, so they look their best at any point of time (day or night), contrary to printed billboards, which can appear different in the morning than at night. Since electronic billboards are backlit, every color used holds the right hue and vibrancy.

What’s more, electronic billboards can incorporate animation. Since nothing captures the attention quite like motion, the advertising can be a huge show stopper that creates a memorable experience for your audience. Companies can flex their creative muscle to design a visual story that speaks about their brand in the most compelling way – and this is something that even the most carefully thought out print billboard cannot.

Can be as flexible as possible

Digital billboards are more responsive to change than their printed counterpart with a massive range of useful timing options. It is possible to put new content out in a matter of hours, and changes can be made to an entire network of billboards without any extra work.

Electronic billboards can display a variety of advertisement throughout the day, so your Billboard Advertising West Hollywood lets you display the message at a time that is most beneficial for you. If you own a restaurant, you can advertise lunch specials in the morning. Or, if you want to tell people where they should be heading to have drinks after work, you can put up an advert in the evening telling them about happy hour deals.

Clearly, there is so much you can do with electronic billboards. In capable, experienced hands, they have the power to transform the way a brand approaches outdoor advertising, increase consumer interest, and generate critical word of mouth publicity.