oOh! Media, Australia’s largest owner of digital out-of-home advertising environments, has completed the conversion of its digital signs to BroadSign International, LLC’s software, BroadSign X.
The deployment represents over 500 screens in retail, as well as over 130 displays in airports, 120 pubs and bars, 100 screens in universities across Australia and New Zealand and all of oOh!’s digital billboards.
oOh!’s versatile selection of digital formats and locations reach more than 100 million travellers each year and over 11 million shoppers each fortnight. Advertisers such as Volkswagen, Coca Cola, Kraft and the Australian Government are among the network’s regular clients.
The company offers an arsenal of creative content strategies that are aimed at engaging consumers while away from home. Many campaigns can now allow viewers to interact with digital signs and make purchases using their mobile devices.
“Our strength is in engaging a connection between advertisers and their consumers using creative campaigns enabled by the latest DOOH media technology,” said John Purcell, Commercial Director of Operations and Business Systems at oOh! “BroadSign’s software allows us to combine pinpoint content targeting with a massive scale of campaigns in a very efficient way,” he added.
“The oOh! deployment expands our foothold in Australia and New Zealand,” stated BroadSign’s Vice President of Sales, Skip Beloff. “oOh! is the leader of digital out-of-home media in the region and we are honored to provide efficiency and automation for their impressive advertising operations.” (BroadSign)