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DOOH Gaining Momentum Around the World, Accenture Finds

Despite continuing economic uncertainty, digital out-of-home networks are expanding around the world, often piggybacking onto big-ticket infrastructure projects, while new technology makes DOOH advertising more interactive and local governments look for new income streams from public media. That’s according to a new report from Accenture Interactive, “Out of Home Landlords Venture into Digital Space,” which forecasts a new wave of investment in DOOH in coming years. (MediaPost)

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