International Display Advertising, Inc. (OTC PINK: IDAD) (“Display Ads”), For IDAD’s entrance into the $9 billion USD Global Digital Out of Home (DOOH) advertising market, the Company is pleased to announce that it will initially market our Display Points Units in Canada, Mexico and Brazil. Canada and Mexico are selected first for the rollout of our international marketing plan due to close proximity, being within NAFTA and their high proliferation of US based restaurant franchises. Brazil’s strong growth projections and large DOOH market approaching $100 million USD makes it the optimal starting point in South America.
To date no place-based advertising platform has taken a leadership position in the segment and IDAD will assume that role. IDAD’s leadership team will utilize their extensive network of industry contacts in key leadership positions at advertising agency’s, trade association and brand manufacturers, combined with an extensive public relations effort to drive visibility of IDAD’s Display Points Units as the leading authority in digital place-based media.
According to the PQ Media “Global Digital Out-of-Home Media Forecast 2012-16,” the compound annual global growth rate for the five year period will be 13.7 percent. Much of the revenue growth appears tied to recognition of how important it is to reach consumers outside the home where they make purchases. Digital signage networks were one of the fastest-growing ad-based media in the United States last year and experienced a revenue increase of 10.7 percent from 2006 to 2011. Strong growth in Brazil and Canada offset slower gains in the US, the largest market in the Americas a region where DOOH Placed Based Network annual revenue exceeds $2.4 billion USD.
According to the April 2012 Warc Consensus Ad Forecast. Brazil’s ad market is expected to grow by (10.2%) , then the next fastest-growing markets in the Americas Region are Canada (4.5%) and the US (4.1%). The outlook for the US has improved 0.8% since January, the biggest improvement of all the countries. (PRNewswire)