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3 OOH Marketing Trends for 2018

Digital out-of-home advertising (DOOH) is increasingly becoming popular. Digital billboards are quickly replacing traditional print advertising used by various business entities – from airports to restaurants, shopping malls to bus shelters.

There is no doubt that given the immense possibilities of OOH, this trend will only continue upwards because of its creativity, versatility, scalability, and adaptability.  It is a low-cost media option and offers better ROI than any other advertising medium. Its ability to support social media engagement and personalized ads will make OOH one of the best advertising platforms in 2018.

Here are 3 digital out-of-home advertising trends that will shape the face of the industry in 2018:

1) Location Based Marketing:

Geo-local digital services will experience growth as a core component of a personalized advertising strategy, helping you reach your audience when and where they need it. As mobile and internet usage continues to converge, 2018 will help brands using OOH to deliver the right message to the right person at the right time.

2) Small businesses will have more accessibility to OOH

As 2018 unravels, more and more local businesses and small organizations will take advantage of the easy access to OOH advertising. An increasing number of tech companies are offering new solutions when it comes to planning, booking, and designing OOH strategies.  Small businesses will find it easier to take advantage of this creative advertising medium.

3) Out-of-home will become more immersive

With tech giants such as Google, Facebook, and Apple investing heavily in Virtual Reality (VR) and Augmented Reality (AR), outdoor advertising agencies will take advantage of these immersive technologies to engage consumers and offer them new and exciting experiences.  VR and AR are expected to go mainstream in 2018. The growth of these technologies expands the creative potential for designing an experience that will create a viral buzz and memorable moments that get shared on social media. As these technologies evolve over time and become more cost-effective, they will play a huge role in offering innovative experiences to a broad user base.

There has never been a more exciting time for businesses to take advantage of the immense possibilities of digital out-of-home advertising. With an experienced outdoor advertising agency as your partner, you can be sure of remaining one step ahead in this competitive business environment.

Call Us at 1-888-400-6883



Call Us at 1-888-400-6883